Insight:
Before IKEA arrived in Israel, Israeli homes looked completely different—and not in a good way.
Since its arrival, IKEA has become an integral part of Israeli culture, enhancing the design, efficiency, and quality of Israeli homes.

 

How to Present This in an Advertisement:
We frame IKEA’s arrival as a form of Aliyah. Just as Israel’s diverse cultures have blended traditions

and strengths from different origins, IKEA has done the same for home design.

The depiction of pre-IKEA homes evokes nostalgia and humor, resonating uniquely with Israelis.

The "Swedish Aliyah" to home design showcases how seamlessly IKEA has become part of everyday Israeli life.