Problem:
Nikol operates under the "Familytism" strategy:

The idea that everyone should take part in household chores.

However, in reality, this ideal isn’t fully realized, and most of the burden often falls on the parents.

Solution:
Using well-known influencers with families, we set up hidden cameras featuring a "cleaning trap"

to observe whether true "Familytism" existed in their households.

The influencers watched the footage, revealing in an authentic and relatable way

how the concept plays out (or doesn't) in real family life.