The problem:

Partner’s fiber network initially faced a limitation in coverage,
not reaching all areas of the country, which resulted in customer complaints.

Once the company successfully expanded its fiber to cover the entire country,

the challenge was to effectively communicate this improvement to the public.

 

The solution:

Approach the message in a bold and memorable way: First, by offering an apology.

We adopted a tone of "we're sorry you couldn't enjoy our fiber until now."

The ad featured Static, representing Partner, apologizing to Ilan Peled, who portrayed a frustrated customer.

Peled was chosen due to his widespread popularity, relatability, and comedic appeal, ensuring the message

was not only heard but also resonated with the audience.